What I Do

Every brand has a story. In the DNA of every story lies incalculable potential to connect with peoples’ identities, needs, and dreams. In a world where audiences are increasingly inured to passive advertising, there is one storytelling avenue that all modern brands must master:  EXPERIENCES. That’s where I come in.

I know how to tell stories. Writing is how I do it. But the impact of my work doesn’t stop with the written words of a concept narrative or script. It transfigures brand stories into engaging experiences from themed attractions and live entertainment to interactive exhibits and digital immersions. Whatever your brand , I know how to craft strategic, creatively optimal experiences to tell your story.

My work invigorating brands spans themed entertainment, hospitality, corporate enterprise, government, and performing arts; but I am always looking to push the frontiers of what I do to engage, enchant, and enhance the lives of new audiences. 

So without further ado, let the story begin…

 

Clients Served:

Wall of Clients 2

And that’s just for starters!

Themed Entertainment

While my professional roots might be “beyond the berm,” creating new experiences for theme parks, museums, zoos, cruise ports, and other location-based entertainments is always a fascinating storytelling challenge. Here are a few of my favorite projects. NOTE: Project overviews are written respective of ongoing NDAs.  Download samples of my themed entertainment work HERE.  The… Continue reading Themed Entertainment

Brand Activations

Brand is more than just a logo, it is an organization’s reason for existing. It also defines the framework for how a company interacts with its stakeholders. Activation means inviting audiences INTO a brand, in physical space or cyberspace, to acquaint them with its underlying stories, qualities, and promises in memorable and impactful ways. These… Continue reading Brand Activations

On the Mic

In my experience as a storyteller, I’ve had the pleasure of sharing my narrative design expertise before a variety of audiences as a speaker, presenter, and host. Enjoy this selection of virtual presentations in which I’ve been featured. Architecture, Media, Politics, & Society Conference 2021 Overview: In 2021, I was selected to present my academic… Continue reading On the Mic